LISTING AND MARKETING YOUR HOME

The forth responsibility of your Listing Agent for getting your property sold is to Persuade the Buyer of your Property's Value:

Our intent is to find buyers looking for a property such as yours. When we find prospective buyers, it is to engage them in discussion of your property and persuade them that your property is worth every penny you are asking for it. We lobby for the right person to buy your property, help the buyer to raise concerns and objections, and then we apply what we know to remove these obstacles. This applies to our marketing messages, to the first showing and the follow-up feedback, in the process of negotiating terms and conditions for the offer, and in the transaction (after the inspection). Sales is assertive, not passive. The process preempts problems, resolves difficulties, and broadens the buyer’s vision of what your property can do and be for them.