LISTING AND MARKETING YOUR HOME
The third responsibility of your Listing Agent for getting your property sold is to Present Your Property in its Best Light.
Every home has flaws and weaknesses. Our job is to present your best features and do so in an attractive and professional manner. Choose an agent who can take quality photographs with proper lighting (and blue skies!). Read the listing comments and edit the amenities list for accuracy and completeness. Why did you choose to buy this property? It is likely the same reason the next buyer will love your home. Are the flyers enticing, the ads creative, and the most important features floodlighted? A professional learns what appeals to the public and knows what will sell your property.
Too good can be not so good. If there is too much ‘puffing’ in the descriptions, and if pictures create an unrealistic view of your property, then the disappointment experienced by buyers when they arrive at your home will actually destroy any chance of a buyer choosing your property. It takes wisdom to use marketing well.
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