[pullquote cite=” – by Geri Weitzman” align=”right”]Sometimes we just have to create what we want to be a part of. [/pullquote]1. Everyone does it.
In one sense, it is defensive. A basic principle of business is, “if it’s not growing, it’s dying.” No business lives forever, some just live longer than others. We know other brokerages are constantly trying to lure our brokers away. If we did not promote our brokerage’s features and benefits, then we could find our business in decline. If our Realtors® are successfully recruited away, that may be a barometer something is wrong and we need to improve our competitive position. We are grateful that our work environment and our financial arrangements are attractive.