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Are Bad Smells Turning Buyers Away?

How does your house smell? It might be worth an extra sniff because buyers certainly will take notice.


Sensory research shows that the smell of a home can affect a person’s mood, according to Terry Molnar, executive director of The Sense of Smell Institute, a New York–based organization that focuses on the importance of smell to human psychology, behavior, and quality of life.

A light floral fragrance can put people in a more pleasant mood, while citrus scents, such as lemon and grapefruit, tend to have an energizing effect, he says. “Vanilla is one scent that’s universal around the globe,” Molnar says. “People find it comforting and relaxing.”

But be careful: When you add smells to a home, it can be viewed as an attempt