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Our Values & Principles

Bella Casa Real Estate Group is growing, has established an exceptional reputation, and is successful because we believe in lofty values and basic principles which define us. Here is an overview of what we aspire to and practice.

1. Our most basic requirements for any Realtor®

  1. You must be legally squeaky-clean. We are not looking to see how close we can get to the line without transgressing it; we are trying to see how perfectly we can meet the legal requirements in the letter of the law and in the spirit of the law.

  2. You must uphold high ethical standards. We are Realtors® because we belong to the National Association of Realtors®. We belong to NAR because we subscribe to a carefully delineated Code of Ethics for our practice. At the core of the NAR Code of Ethics is the Golden Rule. We also want people who will uphold the highest level of business ethics, exceptional standards of conduct, and employ the industry’s best practices.

  3. You must be committed impressive levels of customer-centric service. Genuine service is first an attitude. I am a servant meeting the needs of my clients. The best Realtors® understand that those who always put the client first and work for their interests will be the most successful, benefit financially, and enjoy longevity. Reputations are built and destroyed based on the quality of customer service.

2. We are professionals

That is more than a statement of our work; it is a statement of our character. The most basic expression of a professional is that you exhibit wisdom in self-control. You choose to do only what is good and right, not what you may want to do or say under pressure. If you cannot control your emotions, reactions, attitudes and provocations for the purpose of doing good, then you will not achieve what is possible.

3. We value independence and autonomy

We all need a hand up and we all benefit from the united resources of experience, education, and the gifts and talents of each other. That is why we are a cooperative and share generously with each other. But we do so as those who have grown up and developed our own businesses according to our own designs. Some people always want someone else to give them more and do things for them. People who are dependent by nature and satisfied looking to others to take care of them do not fit our business model. We each function independently and autonomously. As such, we can choose to cooperate, not because we can’t be successful on our own, but because we see the value we can realize from cooperating with like-minded professionals.

4. We value cooperation

We formed a cooperative! Our Realtors® are gracious and generous. We foster a culture of sharing and helping. We collaborate when there is greater value together than we can know on our own.

5. We are colleagues who practice collegiality

We are competitors who respect each other as equals in standing. We are not hierarchical and so our cooperation is based on shared values and commitments. We make progress through consensus. What may distinguish us is what we earn and accomplish. We respect each persons right to become what he or she imagines.

6. Creativity

Everyone is unique in some ways and many of us reflect different perspectives. We encourage you to think outside the box, to explore fresh ideas, and create your own unique identity. In no way are we a cookie-cutter brokerage of conformists. You have liberty to experiment and explore. If you maintain your values and commitments, they will keep you on sound footing.

7. Reputation

Our Reputation is the most valuable asset we have. A good reputation can take a life-time to build but can be destroyed in a day. No amount of money (or any its benefits) is worth the loss of your reputation. Carelessness and compromise are dangerous. The love of money above all else is deadly. Maintain your values and commitments and you will be spared a great deal of suffering or humiliation.

8. Accountability

If you are independent and autonomous you are accountable. No one else takes that responsibility for you. You live with your consequences, good and bad, and you experience the satisfaction of the fruit of your efforts. When we are wrong we admit it. It is better to learn from something than to assign blame. It is better to apologize and make appropriate amends than to argue and dispute a failure.

9. Integrity

Integrity means that our values, our standards, our commitments, and our morals are fully integrated into our full person. It is not an act, an image, nor is it a manipulation or a deception. You are what you aspire to be. You are for real, genuine, and sincere. Hypocrisy usually cannot be hidden forever.

10. Generosity

We contribute to the communities which allow us to become successful. Professionals are giving people. We value the efforts of all who work to create a better lives and communities. We are active in our churches, local government commissions and task forces, we support local charities and non-profits. We are members of service clubs and business and community associations. We sponsor a wide variety of community events. Our Realtors® support our Annual Realtor® Auction each October.


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