top of page

Price Can Sell Anything, Anytime!

More than five years of a housing depression have taught us to adjust, adapt, and learn new dynamics of selling in a declining market. This greatest of challenges has brought us back to the very fundamentals of our trade, selling real estate in the public marketplace.

At the core, beneath all the novel ideas of marketing, technologies, advertising, and sales strategies, there are three absolutes to your commercial property valuation and selling- Price, Location, and Condition. Apply these properly and most of the work is done. The rest of the glitter is just about improving competitive advantages. There can be other dynamics that play a heightened role for a time. For a time such as this, I add a 4th dynamic that has played loudly for the past 5 years- Sometimes there are no buyers in a particular market.

Nothing is as important as pricing the property right.

Regardless of the condition of the property, market conditions, or location issues, price can be adjusted to compensate and sell any home in a reasonable time. The banks prove this everyday by selling a high volume of foreclosed properties quickly (accepted offer within 30 days). Banks cannot afford to keep these homes on their books so buyers often get the property at more than 15% under current market pricing. The bottom line is that pricing, appropriate to the goal, works even when other efforts do not.

Buyers today have almost all market knowledge at their finger tips and they are savvy about good values, deals, steals, and overpriced properties. Be it researching the market for the best price of a property to choosing the most secured app to make their payments, the buyers now tend to know everything. Thanks to the online resources, everything could be learned online unlike in the olden times. For instance, when the pandemic struck, it demanded people to order everything from online apps by making digital payments to minimize physical contact. Pe