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Top 5 Realtor® Responsibilities

Here are our top 5 Realtor responsibilities for getting your property sold: [accordion_group] [accordion title=”Price Your Property Properly”]Pricing is not about what the seller needs or wants for the property, nor is it about one’s intuition or the impression the home gives. Pricing is about hard-core research data obtained from comparable sold properties (real value), and then strategically assessing the competition to achieve the seller’s goals. There is no responsibility more important than this. An honest Realtor will still occasionally be corrected by the marketplace (that keeps us humble) but no Realtor can pull-one-over on the marketplace. The market is the most powerful force; no one controls it.

We have a saying that the listing agent begins as a hero in the eyes of the seller (great expectations!), but it goes downhill from there, sometimes way down because the end result is less than the dream. On the other hand, a buyer’s agent, begins at a disadvantage without trust from the buyers, but in the end achieves a dream for the buyers, and so ends the transaction as a hero. While it is good to interview more than one Realtor , sometimes the competition to win the client can cause the promise of price to be overstated. Learn more about establishing value and ask your Realtor to show you the data to support their claim.[/accordion] [accordion title=”Promote Your Property Far & Wide”]Your listing agent’s commission includes the marketing budget. Be sure your agent uses the resources well to get your property exposed to both Realtors and the public. Realtors are hand-in-hand with most of the prospective buyers in the marketplace. It is important to have a strategy to get your property at the fingertips of every agent in the nation. Ask what Multiple Listing Services your agent belongs to. Ask about IDX (Internet Data Exchange) to get your listing on thousands of agent websites.

The buyers agent commission is strategic here. We want to make it worth the effort of the best Realtors with the best buyers to show your property and then to negotiate in good faith. If we do not reward them well, we might lose the best opportunities. [ul_list]

  1. Will your broker put the property on a Realtor property tour for professional viewing?

  2. Will they provide extra information in the agent private remarks section of the listing so the showing agent is better informed when showing the property?

  3. Is your agent immediately accessible by cell phone to set-up showings and assist a busy buyer’s agent?