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Lesson 2: Who Do We Serve?



ales profession is a service industry, meaning we are servants (I know some of you will still be cringing at the use of that word, but avoid it at your own peril).

In the first lesson we were introduced to the distinction between a customer and a client.

  1.  A customer is being sold to; a client is being served.

  2.  A customer comes to me to buy what I have; a client comes to me seeking a consultant to advise and assist them in accomplishing their goals of buying anything, anywhere.

  3. To a customer my mission is to sell what I have been told to sell; I help a client buy what is best for them regardless of who has it for sale.